Midea has launched a summer campaign to promote air conditioners, using a multichannel communications strategy designed to maximize brand awareness during the peak demand period.
⏱️ Duration: six weeks
📺 Channels: linear television, YouTube, and Prime Video
🎵 Distinctive features: a musical jingle, scenes from everyday family life
🌍 Ambassador participation: footballer Erling Haaland
🏷️ 2026 campaign slogan: «Antes ni idea, ahora Midea»