Midea announced the signing of a five-year partnership with football club FC Barcelona, which will take effect starting from the 2026/27 season. This agreement will strengthen the brand’s international presence and its ties to sports, innovation, and lifestyle.
As the club’s main partner, the Midea logo will appear for the first time on the sleeves of FC Barcelona’s match and training kits. The collaboration will mark an important step in the company’s global development and sports marketing, including:
- special initiatives for fans 🎟️
- initiatives for key markets 🌍
The official announcement took place during the presentation of the new Home Kit for the 2026/27 season. The joint journey highlights shared values of innovation, excellence, and style, bringing together the world of sport and Midea’s technology solutions.